People of Internet,
You’ve been had.
In the past couple years we’ve borne witness to an interesting set of trends. Various hashtags started gaining popularity that claimed to be celebrating the #authenticlife, but they were unusually ripe with photos of farm to table feasts on custom built farmhouse tables, cleverly staged journals with pristine latte art, and gorgeous minimalist home decor without a trace of evidence that real live people actually inhabited these homes. We saw an Instagram “celebrity” go viral for posting an extremely public breakup video to the very app that gave her a platform, only to start rapidly growing a following on her very well marketed (and highly monetized) site promoting her newfound position as a leading voice for being “real” online. Conferences and retreats have popped up left and right with speakers who market themselves brilliantly as experts and success stories of their supposed fields and vocations, but if you peek behind the curtain you discover the only job they actually hold is that very self marketing, speaking, and teaching. It’s a bit like when we find Dorothy pulling back the curtain to reveal that the Wizard of Oz is in fact a tiny little man pulling levers and dials, and its all been a cleverly designed trick all along.
There is no Wizard folks.
The internet doesn’t actually care about authenticity. Social media isn’t actually growing more appreciative of the vulnerable and exposed. Many of the biggest names who claim to have a way to sell you a path to success don’t actually have success in anything other than selling success.
Yeah… kind of Debbie Downer today, right?
But hear me out fellow citizens of this crazy online world. I am NOT advocating for cynicism or apathy. I’m in no way hoping to simply burst the bubble only to sit back and watch the damage. This isn’t just a case of “misery loves company.” Rather, I’m hoping we can all find a little Dorothy in ourselves right now and be brave enough to pull back that curtain, call out a clever con for exactly what it is, and put the illusion to bed in order to make way for something better to rise in its place.
The good news is this: the underlying reason for this trend’s success is that so many people ARE in fact craving a more authentic experience online. The bad news however is that its going to be much scarier to achieve than we hoped or expected. We like when we are seen as brave and vulnerable, but we’re not nearly as in love with the reality of living that out. It’s messy. It’s embarrassing. It’s anything but glamorous. It’s counter cultural in every way. And yet the only way we can hope to see a more authentic form of community online is to be willing to come to the table first, knowing full well we might be out there alone and exposed. It’s risky, but all the best things certainly are.
Can you imagine if we all stood up and saw the false hashtag #authenticity for what it really is and demanded something better? What if we stopped celebrating pseudo-vulnerability and held ourselves to a higher standard of bravery? What if we didn’t just share the carefully curated highlight reel that fit the persona we worked so diligently to cultivate, but opened our personal closets and admitted we aren’t any more on top of things than anyone else? What if instead of self promotion and viral marketing, we just put our work out there and let it speak for itself? What if we actually created the #authenticlife we claim we so desperately crave?
And therein lies the bigger challenge. It’s easy to criticize what we’re against, it’s a lot more difficult to actually do something about it. I could get up on stage after stage speaking against false authenticity and write blog after blog calling out the online culture of deception, but what can we actually DO about it? It’s not good enough to know where we don’t want to go if we still don’t have a plan for where we should – it only leaves us stalled and stagnant.
CLAIM YOUR PERSONAL STAKE AS PART OF THE SOLUTION:
Calling out pseudo-authenticity doesn’t solve nearly as much as stepping up to the plate with the real thing. The only social media accounts you have any certainty of affecting for change are your own. Make a commitment to take personal responsibility for your online citizenry and focus on your own domain. Lead by example.
DON’T MISINTERPRET INAPPROPRIATE SHARING AS AUTHENTICITY:
No, you don’t need to post all your dirty laundry on facebook in the name of being more authentic. There are most definitely situations that call for privacy, especially in the name of respect. No one enjoys seeing martial spats played out over social media, and disputes with friends are always better handled face to face rather than publicly on facebook. Most importantly: authentic sharing is NEVER sharing information that isn’t about you or isn’t yours to share. Gossip isn’t a tool to better community, it only encourages people to hide their vulnerabilities even more, lest they become ammunition in the wrong hands later
TAKE REGULAR STOCK OF YOUR SOCIAL MEDIA “BIG PICTURE,” AND COMPARE TO THE REAL STORY:
There’s a difference between not airing your dirty laundry and presenting the false idea that you don’t have any laundry to begin with. It can be a tightrope walk for sure, but it CAN be done. Look over your social media account regularly and ask yourself if the story you present overall is an accurate representation of the real life person behind the screen. If you aren’t sure, find a close friend you trust and ask them to weigh in. Ask yourself: if someone who had only known you online were to come spend a week in your home, do you think they would be at all surprised at the person they would see? If your answer is yes, ask yourself which parts of yourself would be most surprising, and how your might more accurately represent them moving forward.
REAL AUTHENTICITY IS ALMOST ALWAYS SCARY TO SOME DEGREE:
If you have never experienced that nagging instinct to self preservation, or had to will yourself to press post on some less than flattering aspect of yourself, its a good idea to examine just how authentic you’re willing to be. Yes, there are those rare folks among us who maintain such an incredibly healthy self esteem that no amount of unflattering photos or admitting of their flaws holds any sort of fear. These are the exception though, and not the norm. For most of us, the idea of sharing our mistakes with the world gives us more than a little bit of pause. For many its outright terrifying. If you’ve never had to urge to hit delete or felt the weight of just how vulnerable it is to feel exposed? Challenge yourself to share something uncomfortable and see how folks respond.
RESIST THE URGE TO ADHERE TO A LABEL OR NICHE:
One of the most insidious ways we start to take on false personas is by allowing ourselves to step into a comfortable label online. Nobody is just a DIYer, just a Christian, just an attachment parent, just a #girlboss… the list could go on and on. When we take on a label its often too easy to take it on as a role to be played, with proper costumes and guidelines for who the character should and shouldn’t be. Theres a reason that you’ll see so many similarities between bloggers who blog in similar niches – it can be all to tempting to let those labels define us and start to filter our other choices through those roles. Authentic people are much harder to fit into a box. You might be a blogger who doesn’t like coffee, a hippy mom who also enjoys rap music, or a fantastic designer who’s living room usually looks more like an abandoned daycare than a plug for HGTV. Real people are more than one thing, and we wont all look the same.
THE BEST QUESTION TO ASK BEFORE EVERY POST:
“Are you sharing this to build better community or to build up yourself?” Real authenticity is always about building connections, not building a platform. Authenticity is never about gaining the high ground, but about leveling the playing field. Authenticity is never about being liked, but about being known. Authenticity cant be planned, staged, coached, or branded. It has no cares of what will be retweeted, repined, reposted, or double tapped. It is because it IS. It’s truthful, it’s real, and it’s without agenda. Anything less simply misses the mark.
We can do this, people of the internet, I know we can. It’s not too late! With bravery and intention we can still right this ship.
The only question that remains is whether we really want to.